The formula
Sell-through rate = units sold ÷ (units sold + units unsold) × 100
Retailers often use units sold ÷ units received for a season. Resellers usually count everything they had a chance to sell: what sold plus what is still listed or waiting to be listed.
Example for a reseller
| Item | Units |
|---|---|
| Sold this month | 24 |
| Still unsold at month-end | 56 |
| Items available to sell | 80 |
| Sell-through rate | 30% |
Check your own with the free sell-through rate calculator — it also shows how many days your remaining stock would take to sell and the money tied up in it.
What a good sell-through rate looks like
| Monthly rate | Meaning |
|---|---|
| Under 20% | Slow — stock is piling up |
| 20% – 40% | Steady |
| 40% – 60% | Strong |
| 60%+ | Excellent, or priced a little low |
Why it matters
A low sell-through rate means cash stays on your shelves as cost of goods you've already paid for. Watching it by platform and by sourcing spot shows where to list and where to stop buying. Flip, our reseller profit tracker, works it out automatically for every platform and source, next to true profit and days to sell.
Frequently asked questions
What is a good sell-through rate?
Is it sell through rate or sell-through rate?
How is sell-through rate different from inventory turnover?
Written by
Finance Specialist & Editor, VaultlyApps
Researched against primary US sources and reviewed by a finance expert on our team. Written for US readers — general education, not financial, tax or legal advice. Editorial policy · Disclaimer
